It is with great pleasure that the Northern Territory Rugby Union Inc (NTRU) announces as of 1st September 2016 that we have signed an agreement with Darwin Motor Group and Land Rover Australia to rename Rugby Park to “LAND ROVER RUGBY PARK” for the next 2 years with the option for extending beyond.
It has been a number of years since Rugby Park had a naming partner and the NTRU is extremely delighted to be associated with the Darwin Motor Group as well as with an iconic brand such as Land Rover Australia.
The two organisations are honoured to share what is to be a fantastic partnership, Dealer Principal, Kevin Swanson said that this partnership from a family owned and operated business will be able to offer fantastic opportunities to the Rugby community and that his company along with Land Rover Australia are very proud to have their name and brands associated with the NTRU.
CEO NTRU, Mark Heath has said that the agreement between both the Darwin Motor Group and the Northern Territory Rugby Union is historic in that the opportunities to grow this relationship beyond the initial agreement are far greater than previous naming partnerships. In a tough economic climate where sporting partnerships are hard to come by, it is family owned businesses such as the Darwin Motor Group who put back into the community that really show why these partnerships are so vital to the sport. We are very proud to have the Darwin Motor Group and Land Rover Australia as part of our extended family.
As well as the naming partnership of Land Rover Rugby Park, Land Rover Australia will also be extended to include official naming rights to the NT Mosquitoes who will now be known as the “Land Rover Mosquitoes” in both formats of 15’s and 7’s and the NT Goannas representative 7’s team will be known as the “Land Rover Goannas”.
Through this agreement, Land Rover Australia will also become one of the NTRU’s official partners of Hottest 7’s in the World, held in January 21-22 2017 with Land Rover Australia to become the official naming partner to the Buff Division to be known as the “Land Rover – Buff Division”.
We now look forward to working closely with Kevin and his team at the Darwin Motor Group and exploring some new incentives and initiatives to greater foster our partnership.
I would like to thank Kevin and everyone at Darwin Motor Group and Land Rover Australia for all the support that they have afforded the NTRU in making the agreement happen, as it is a significant partnership and one that the NTRU will be proud to promote.
Chief Executive Officer
Northern Territory Rugby Union Inc.