It is with immense pleasure that the Northern Territory Rugby Union Inc (NTRU) announces the signing of Coca-Cola Amatil Australia to exclusive naming rights partner to the Hottest 7s in the World for 2017, with the event now to be known as the “Coca-Cola Hottest 7s in the World”.
With a record high $80,000.00 in prize money on offer this is a fantastic result, that we can bring a world renowned brand such as Coca-Cola to our tournament.
For a number of years since the Hottest 7s in the World held a naming rights partnership with Heineken and we are extremely delighted to further extend our long relationship through Coca-Cola Amatil Australia with an iconic brand such as Coca-Cola and their associated products.
The two organisations are honoured to share what is to be a fantastic partnership, General Manager SA/NT, Jarrad Mortimer said “I know we have had (and continue to have) a strong relationship with NTRU over the years and we are looking forward to continuing our partnership for the years ahead and CCA are pleased to support the Hottest 7s for the 2017 event which is fast approaching and look forward to it being a successful weekend”.
CEO NTRU, Mark Heath has said that the agreement between both Coca-Cola Amatil and the Northern Territory Rugby Union is significant in that the opportunities to grow this relationship beyond the initial agreement are far greater than just naming partnerships. In a tough economic climate where sporting partnerships of any kind are hard to come by, it is companies such as the Coca-Cola Amatil who step up and who put back into the community that really show why these partnerships are so vital to the sport. We are very proud to have Coca-Cola Amatil take on another level with the NTRU as part of our extended family, with the Coca-Cola Hottest 7s in the World.
As well as the naming partnership of the Coca-Cola Hottest 7s in the World, Coca-Cola will also be extended official naming rights to the most prestigious of trophies at the Hottest 7s with the Croc (Cup) Division being renamed, the “Coca-Cola Croc Division”